Why it matters
Your work is up high where nobody can see it. Bring it down to earth.
Most homeowners never see a roofer’s best work, because it’s 30 feet up. And roofing is a trade where customers are nervous: they’ve heard the horror stories, and they want to know you’re genuine before they let you anywhere near their house.
Your van gets you noticed on the street. Your website is where you prove you’re trustworthy: real photos, clear services, guarantees, reviews, and a number they can call the moment a storm hits.
What your customers search for
The searches that bring in work.
Real customers type things like this every day. Here’s why each one matters, and what your website needs to win it.
Leaks are urgent. Make your number and availability the first thing people see.
After bad weather, searches spike. Be ready with a page for it.
People want a ballpark. A clear guide brings serious enquiries.
Specialist work deserves its own page, so the right customers find it.
Smaller jobs build your name locally and lead to bigger ones.
In roofing, trust is everything. Put guarantees and reviews up front.
The future of search
Now they’re asking AI too.
More people now ask ChatGPT, Gemini and other AI assistants to recommend a roofer. The assistant reads local websites and names the two or three it can understand and trust.
If your prices are in a picture, your services aren’t listed, or you don’t say where you work, you won’t get mentioned. Every Site Sorted website is built to be read, by people and by AI.
Example questions.
What’s built in
Everything a roofer’s website needs.
What it costs
A proper website, without the agency bill.
Agency and DIY figures are typical UK prices for a small business website.
Customers are wary of roofers. Can a website help?
Yes. A professional site with real photos, guarantees, reviews and clear contact details is one of the best ways to show you’re genuine.
Can my site get me more storm and leak call-outs?
We make your number and availability obvious on a phone and set up pages for urgent searches, so you’re easy to find when it matters.
Do I need to write anything?
No. Send us your photos and a few details, and we’ll do the rest.
How much does a roofer’s website cost?
£279 per site, no hidden fees. Ongoing care from £19 a month.
Get a free preview of your new site.
Enter your website and we’ll design a first look at your new homepage and send it over. If you like it, we’ll build the whole thing for £279.
We’ll show you what’s wrong before you spend a penny.![]()